Photoshop and PDF question

Hi,
I have purchsed photoshop and currently have in design on trial.
Our company has a 40 page brochure and we want to place this on our website.
I have noticed several other websites that allow you to flip the page with the flip effect, just looking for a little advise and if I am on the right track.
I noticed at this website http://www.specialisedwelding.co.uk/ a reader pops up you can view direct at http://www.specialisedwelding.co.uk/catalogue/02-MIG.html
I seen a tutorial that demonstrated how to create this flip but it never went as far as how to place on website.
Lastley Im at a loss when the reader pops up, will i require another application for this.

When ever you see something on the web you like you can always use you browsers view source to see the pages htm. Also in the page right clicking may give you some information. On my Window 7 PC using Chrome right clicking shows the page is being displayed by Flash. Looking at the Page html I see there is some checking going on for iPad and Android
http://www.mypageflip.com/
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" />
<meta name="description" content="SWP - MIG Welding e-catalogue" />
<meta name="keywords" content="SWP - MIG Welding e-catalogue" />
<meta name="author" content="www.page-flip.co.uk" />
<link rel="icon" href="http://www.specialisedwelding.co.uk/favicon.ico" type="image/x-icon" />
<title>SWP - MIG Welding e-catalogue</title>
<style type="text/css">

</style>
<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-854451-24']);
_gaq.push(['_trackPageview']);
(function() {
    var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
    ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
    var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
    // <![ipad-iPhone.sniffer[
if ((navigator.userAgent.indexOf('iPhone') != -1) || (navigator.userAgent.indexOf('iPod') != -1) || (navigator.userAgent.indexOf('iPad') != -1)) {
document.location = "http://my.page-flip.co.uk/00000013/00012513/00072564/";
    // <![mobile.sniffer[
if ((navigator.userAgent.indexOf('Android') != -1) || (navigator.userAgent.indexOf('BlackBerry') != -1)) {
document.location = "http://my.page-flip.co.uk/00000013/00012513/00072564/";
</script>
</head>
<body>
<IFRAME SRC="http://my.page-flip.co.uk/?userpath=00000013/00012513/00072564/" WIDTH="100%" HEIGHT="100%" SCROLLING="no" FRAMEBORDER="0"></IFRAME>
</body>
</html>

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