Placed images in Illy CS5

When I place images in Illustrator CS5,
I usually do it with RGB jpegs or RGB Psd (photoshop images)
while my document in illustrator  is in CMYK mode
Then When my file is ready to be send for print
I save AS PDF (option Press Quality is Checked)
My question is the following:
Do I need to convert the placed photoshop images
into CMYK and/or  any other particular format (tiff or else)
AND THEN SAVE IT as PDF
Or when saved as PDF the program automatically does for me???
I used to be a FREEHAND user and with Freehand we had to convert the images in CMYK (tif)
and then REPLACE THEM with the new ones before sending the file to a print shop
So far In illustrator I haven,t been converting my images into CMYK
and had no problems with my printed jobs (leaving all placed files as are - RGB)
IS THIS THE RIGHT WAY ...ANY OTHER CLUES AS TO WHAT TO DO
THANK YOU VERY MUCH
GYPAS

Thanks Monica
I think that color management issues are a thing I need to dig into a little more.
As I have mentioned so Far I  Have not had ANY problems with the printed outcome
even if I left the placed images in RGB formats
The reason that suits me at least is that I save time this way (not having to convert the placed files in CMYK)
AND THEN REPLACE THEM.
Also I keep my Hard drive not so full since I dont keep CMYK files that take up more memory and space.
BUT THE QUESTION CONTINUES....
Is it better to EMBED the images upon placement. Does Illy treat them any different???
Thanks again for your valuable input
Keep up the good work
A.

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