Placing native Indesign files - rich black

Guys,
I've been moving over to placing Indesign files for the adverts I have created into my magazine layout rather than exporting to PDF and placing them.
However, to my horror, I have discovered that if you do this indesign will output overprinting 100% black as rich black.
Why does it do this? Can I stop it?
If I take the advert file and place it, the black is rich, if I export the exact same indesign file as PDF and place that then the black stays 100% overprinting.

Confirmed!
The lesson here is when you are importing native InDesign files into InDesign, you must ensure the working spaces are the same, or convert policy as above.
Thanks guys.

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