Playing movie bought from Itunes store on pc.

Windows 7 64 bit
i Tunes 12.0.1
Flash uptodate
Quicktime uptodate
Video Card Sapphire Radeon 6850 1gb PCI Express
Drivers up to date.
Itunes will not play any movies I buy on it. Ive tried several things changing settings from standard edition to HD 720 to HD 1080. Nothing works. Apple why isnt this working appropriately?

Hello Freelancer55,
Welcome to Apple Support Communities.
The article linked below provides a lot of great information and troubleshooting suggestions that’ll resolve most issues like the one that you’ve described, where there is a playback issue with movies purchased from the iTunes Store.
Troubleshooting iTunes for Windows Vista or Windows 7 video playback performance issues - Apple Support
Take care,
-Jason

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Some information on Quicktime player. The last two links are you other applications you can download to see if they can play the movie:
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iTunes 10.4 for Mac: Older media files may require iTunes to reopen in 32-bit mode
Does the rental play then?

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thanks jolieteddie,
FYI, I searched the side pane here after asking this question. It seems someone gave an answer that worked for me. I could not drag and drop a pdf from the desktop into iTunes or the Ipad2 directly for whatever reason. However in iTunes on the main menu under Files>Add, I could navigate to the desktop and add the pdf that way, then sync Books with the iPad. This worked!
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Page 88 in the User Manual Note: The media player does not support playback of protected premium content such as movies or music from the iTunes® Store, Cinema Now, Movielink ®, Amazon Unbox™, and Vongo® http://www.wdc.com/wdproducts/library/UM/ENG/4779-705123.pdf You're correct about iView ... (I guess WD can't take the blame for that one) http://iview.abc.net.au/support/announcements oh well, i can still watch it on my PC, Chromecast, PS3 and Tablet and Phone

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Hi there mayway3000,
You may find the troubleshooting steps in the article below helpful.
iPod does not play content purchased from the iTunes Store
http://support.apple.com/kb/TS1510
-Griff W.

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Welcome to the Apple Community.
The following article(s) may help you.
Moving your iTunes library to a new computer

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Is it possible to download a movie rental from itunes store on iphone 5 and sync it to a first generation ipad to watch, is it possible to download a movie rental from itunes store on iphone 5 and sync it toa first generation ipad to watch

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HT1551 I recently downloaded the latest software update for on my Apple TV (per the prompt Apple TV gave us). Ever since downloading the update, we cannot access movies, play movies, or access iTune store. We can play YouTube videos so not a connection

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Florence.

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this question is for Apple Inc,
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Try this:
How to use your iPod to move your music to a new computer
http://www.info.apple.com/kbnum/n300173

Playing movie bought from Itunes store on pc.

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