Plus sign on left of apps in app store for ipod touch, What does it mean ?

On the app store , when I look at a list of apps some paid apps have a plus sign on the left side of the price and some of the paid apps don't have a plus sign on the left of the price, So what does the plus symbol mean ?.   And also what does it mean on free apps when the plus sign is on the left on some of them but not others ?

It means the app is Universal, that is, it will work on both, the iPhone and the iPad.

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