Podcast not showing up in iTunes keyword search

Hello, all -
Podcast: Z.E.D.D. Radio
I asked Apple support for help with this, but they basically wrote back and gave me this forum URL.  Yes, there are other posts on this "keyword" topic, but they seem to be from 2012, and they didn't quite give me the info I was looking for.  Would anyone be willing to help me out?  I'm still kinda new at this, even though I've successfully posted 42 episodes of my podcast on iTunes already.  I feel I might be losing a large number of potential subscribers because the only way to find my podcast is from the name of the podcast itself, not keywords, and not many people are aware of my podcast.
Basically, I am using Google Feedburner with the Smartcast settings.  My show is hosted on Talkshoe.com.  A friend set up my podcast on iTunes for me last year, but I have total control of the Feedburner account.  I have only 7 keywords in Feedburner and the first one is "zombies."  The 2nd one "zombie."  I'm sure there are tons of zombie podcasts out there, but when I type "zombies" for a keyword search in iTunes, I'm shocked to see podcasts listed there that have nothing to do about the subject.  Worse, after a keyword search, I see shows listed that are not even running anymore.  It's like a podcast graveyard, but there is no sign of mine, which updates with a new episode every week.
Am I not submitting keywords correctly in my feed?  Is it based on popularity and number of reviews in iTunes?  I understand if my show can't compete with the big boys, but to have a podcast show up that has nothing to do with zombies while mine stays invisible (even though it's specifically about my keyword search), really baffles me.
Anyone willing to give me some insight with this?  Any help would be appreciated.  Just tell me what info or details you need.  Thanks!

Thanks, Roger -
It seems to pull up every podcast with the word "zombie" in the title, and then displays some random podcasts that may or may not have anything to do with zombies.  I just figured that "zombie" is my one (and now only) keyword, I'd be in there somewhere.  Since I was not the one who initially submitted the podcast to iTunes, I have no idea what information was requested and entered at the time...or if that's even relevant.  What I do have control over is my source webhosting site (Talkshoe) and the Google Feedburner site, which I'm told is the only thing that matters, unless there was a keyword entry field specific to iTunes during the initial set-up I do not have access to.
It seems like I can enter keywords at Talkshoe (hosting site), and I can enter keywords on my Feedburner (RSS Feed).  I've read online that if the source has keywords, the feed keywords will be ignored.  They both have the same keywords, so I doubt that's the issue, but I've erased the source keywords and left the Feedburner ones.  I'll see if that changes anything when I upload my latest podcast.
Does iTunes ask for keywords during the initial iTunes application process that overrides everything?  If so, that my be my problem.  I have no idea what the guy who set up my podcast in iTunes wrote?  Is that part of the iTunes application process?
Thanks again! 

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