Podcast Ranking in iTunes

Can anyone tell me how podcasts are ranked in the iTunes store? For example, I enter in the term "Doctor Who Podcast" into the search box, and up pops a list. The list is ordered numerically, not by "popularity". There, my own podcast is listed as #7. Yet, I click "See All", and it shows a list of thumbnails, where my podcast is listed what appears to me at #9 (assuming that the list goes in order from the top left of the page). At times, my podcast in the "See All" screen has been as high as #3, or as low as #15, which, oddly, was completely at odds with the number of downloads I have been receiving (thanks to stats provided to me by my Libsyn account).
How does iTunes calculate the order of podcasts in both the list and in the "See All" screen? Also, how is the "popularity" stat calculated?
Thanks very much for any and all answers!

It is a lot better now.
In the New Category Pages, Swiss-Podcasts get listed.
Thanks to the iTunes Team!
Serge

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