Poor Business Plan

Question

I love that Verizon has great coverage around the country, but I have had issues inside my house (inside the house only) where I keep dropping calls.  Verizon opened a ticket and said the whole city is in a low laying area (not true), so our signal will not work.  So we have an issue in the house only, not outside the house (things are crystal clear outside of the house throughout the city), but they say it's an issue with the city's location.  We have called Verizon multiple time and heard a different excuse from each person we talked to.  That being said, we are so disappointed with the way Verizon is treating this.  They recommended getting a signal booster for $250, otherwise leave their service without a contract cancellation fee.  So long and short, Verizon is willing to lose over $2500 a year, as opposed to allow us to have/borrow a signal booster until they increase the city's signal (which I think was just another run around, as only one representative told us that).  So let's see, a customer being with Verizon since before they were Verizon, will be leaving them and taking away $2500 a year from the company.  I don't understand how a company would rather, in the example of 5 years, lose $13,500 instead of lose $250.  Is there a business analysts out there who can tell me how this makes sense?  All I know is once we leave, we are gone.  There will be no calls taken as they try to 'recover 3 lost accounts'.  I am really not understanding how this is a smart move for a company.

Answer 1

commonsense101 wrote:
Yah..looking at the Q3 stats that just posted, 101million customers and a 36% margins...hopefully they can pull it around  Also they don't provide service in any building, your contract covers outdoor only anyway
Funny even though I am never under contract, I don't see any qualifier about not having service in my home.
There is a disclaimer stating service is not guranteed everywhere yada yada yada, but no disclaimer of non home use.
When you think about the different materials used in home and business constructions it is possible the structural metal in an office building may block a cell signal (however I have worked in buildings high up and way down low and had no reception issues) my home is only 56 years old and wood frame construction and it often times flips and flops from 3G to 4G data wise, but calling is strong and reliable. I believe when one looks for service they should look into terrain in and around there work and residence and other places they go to the most. And then choose the company that provides it.