Poor image quality (new user)

Hello,
I’ve used Photoshop a few times but this is my first time using InDesign so please be kind & thorough.
I’m trying to place an image onto an A5 background. I draw the fame, go to file, select place and then select my image (ok quality, 72dpi)
I place the image into the frame, but the image is too large (not pixelated) yet when I select ‘fit frame proportionately’ the image is scaled down and becomes pixelated.
I’ve searched this forum and tried a few things other users have suggested including - http://blog.rockymountaintraining.com/?p=1799
Below are two screenshots of before the image has been fitted to the frame, and one after.
After I have selected fit to frame:
I’ve tried a few different pictures and they all have the same problem when I’m fitting it to the frame, so I think it is something that I am doing wrong (as opposed to something being wrong with the picture)
Any advice / help would be really appreciated.
Kim

Hi Mike,
Thanks for replying. Just exported it to a PDF and the quality is really poor. Not sure what I’m doing wrong.
PDF Example:
I have also adjusted all of the settings to ‘high quality’ and In view I have it set to high quality display’
I’m completely stuck.
Thanks for the help.

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