Premiere Pro - Creating Menu After Effects & Encore

I will admit right off the bat that I am a new user to the Adobe Video Editing product line and that will be obvious with the following question.  I have been doing some video editing in Premiere Pro CS5 with success (great product)!  Now, here is where my confusion has set in.  I need to create a custom menu for my Premiere Pro project.  What is the process I should be doing?  I have seen some posts regarding creating your menu design in Photoshop and then putting it into After Effects and then into Encore?  Is this the correct process?  I do need to create multiple Chapters and will be Submenus as well.  Any direction that could be provided on what products I should be using and in what order would be most appreciated!  Thanks in advance for helping out a newbie!

Andrey - Thank you for your help! I have viewed some of the Lynda tutorials and they have been most helpful.  A follow up to your answer below....do you ever use Photoshop to create your menu names.  I have seen references to creating the names in the Photoshop layers with the following naming convention:
(+)Menu Title
When is it helpful to use this instead of Encore?

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