Prep InDesign file for web

PSCS5, Mac OS 10.6.4
I need to prepare a book cover created in InDesign for posting with online vendors (Angus &  Roberton, Austraila and Amazon for starters). My first attempt and prepping the InD file for the web was unsuccessful. No file specs are available from either vendor. Can you help?
The InD file is 8"x8", contains 2 PS images, 2 AI vector files, and text. The PS files are set at 350 dpi (per the print sevice bureau's specs). The book is destined for 4-color wet press. The first set of wet proofs look great, so I know I'm on track with color management, linked images, etc.
My first approach when I tried prepping it for the web was to export the InD file to a JPEG, open it in PS, and save it as a .psd file before making any changes. After converting the color back to RGB, I resized it to 3"x3" at 72 dpi, then saved it as a JPEG with a new name.  I think the resizing and resolutoion is where I went wrong. But I'm at a loss the correct steps to follow and what settings to use for the image size and resolution.
What is the procedure I should have followed to prep the cover to an image for the web? Here's the image exported as a JPEG at 150 dpi.
Thanks in advance.
Toni

Toni....
I do print and web and often take an ID page to an image.
What I do...
Export Indesign as PDF. (Use any standard PDF job option you have, even PDFX1a)
Drag PDF to Photoshop > Open as 300ppi and whatever dimensions are already present.
If necessary, crop and flatten the image in Photoshop. (PDFx1a will need cropped and flatening will compensate for any transparency in the PDF.)
Within Photoshop > File > Save For Web > Input image dimensions I need in the SFW dialog
Hit Save.
What's been posted by others is correct. There is no PPI/DPI for the web. The only thing that matters is width and height. If you want you can test this to show yourself. Create 2 images - one at 100x100 pixels and 300ppi, the other at 100x100 pixels and 72ppi. Save both images for web and then open the saved images in a browser... they are the same size and look identical.
By Exporting to PDF from ID you get a crisp, clean PDF.
By dragging the PDF to PS you get a crisp, clean PS image. If you export a jpg from ID then save a jpg from PS you're creating artifacts due to the re-saving of a compressed format (jpg).
By Using Save For Web to create the final image all the superfluous image data is stripped and you get a basic, clean and crisp image at the size input in SFW.
There are other routes you can take, but for me this five step process yields the best results in every case.

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