Printable, but NOT visible on screen - How?

Hi,
     We have some MS Word documents to make into PDFs.  We  would like to designate some of the text and graphics to be invisible on  screen, but visible when printed.
     We need this to ensure that our users  actually do print the PDFs as required.  They will have to call us and tell us the  "special word" on some of the pages.  They will only be able to get the "special word" by printing the document.
     Yes, yes...I know that this isn't super high-tech, but it should accomplish our goals.  :-)
     Can this be easily done in Acrobat 9 Pro?  What commands/menus should I explore to accomplish this task?
Thanks,
        Tim

Thanks for leading me in the right direction.  I didn't do exactly what you suggested, but it got me to the right place to find the answer that really worked for me.
I created some text boxes (with no borders).  Typed in my "secret word/characters."  Then, there is an option in the dialog box "General" tab.  I selected "Hidden but printable."
This did the trick for me.  It cannot be seen on screen.  It very clear when printed.
Now that I know this functionality, I'm using it to do the reverse, too (visible, but not printed).  It allows me to display warnings or guidelines about how to complete the document (on-screen), but doesn't clutter the printed version.
Perhaps the best part is that it works on Acrobat 7 Pro.  (7.0.9)   I didn't even have to purchase the upgrade to accomplish this.
try67 is #1 in my book (er, PDF)!

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