Proper settings for smartphone TAG videos

Does anyone have experience creating videos to be viewed using the Microsoft Tag system. I understand that it will be viewed through a URL, but I don't know what format is best for compressing the video? And is there a specific way the video is formatted to play back full screen or is that a function of the site it is housed on?

sorry... didn't mean to post this in the "compressor" board.
Message was edited by: vonpickler

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