Publish time in Apple App store

Wondering if anyone has a general time frame for a folio's appearing in the Apple App store. My understanding is that Apple only does approval on the app and the initial publication and after that you can publish whenever you choose.
We are publishing our 3rd issue and pushed it this morning but 2 hours later and it has not shown up yet. On our second issue it was instantly in the store. With our first issue, it took the usual app approval time of 2 weeks because it was the first time.
We did publish a new updated app, but that was approved a couple weeks ago and we released it seperatley last Friday. Make me think the delay is from the Adobe side.

Public & Free and yes the correct app account, the same one that the 2 previous issues were created and published with.
Is it possibly something with the app? We updated the app to R23 and it was approved already and published last Friday.

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