Publishing second magazine issue into Newsstand?

I want to publish our second Free magazine issue into Newsstand. I have a multi-issue App with free subscription.
When I build the new second issue in Folio Builder, do I use the same App Builder Product ID as I did in the App Builder for the Folio Producer Product ID?
See attached screen shot.
If so, then when I push the blue Publish button inside Folio Producer, this second issue should show up inside the Viewer and all current subscribers would get a notification about this new Free second issue

No, the product ID your specify in App builder while creating the app does not relate to the folio/issue product ID at all. The Product ID in the app builder is the subscription product ID and should match and corresponds exactly to the product ID of your Free-subscription/Auto-renewable subscription in-app purchase in iTunes Connect.
Whereas, the product ID required when publishing the folio is a unique product ID for all folios/issues. No two folio/issue product ID can be the same unless it's a rendition folio.
In your case, since your second issue is a free issue, you can specify any product ID you want. I suggest you to use the Reverse product ID naming convention : com.domain.publisher.issue
Example:
If Domain = www.mydomain.com
Publisher = ABC Inc
Folio/Issue to publish = November2012
Then, your product ID = com.mydomain.abc.november2012
Hope this helps everyone!

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