Purchased TV show won't play on Apple TV

i have two apple tv in my house. we bought a season of a kids show and when we went to play them it says it is a format not recognized. we bought them from iTunes:) Now the strangest thing is they play fine on the other apple tv we have in another room. Any ideas on why this unit is acting so strange?

Unfortunately, I don't have an answer for you, but I can tell you that I'm experiencing the same thing. We just bought an Apple TV (I just set it up tonight). I had purchased a TV show for the kids on iTunes a couple nights earlier, but when I went to play it on Apple TV it said that it is an unrecognized format? Now why would Apple sell content that was not in the format to play on its own equipment?
I looked through the files to see what difference there might be because all of the free iTunes video plays fine. The only difference I could find was that this purchased show is 853x480 whereas the other videos are 640x480. I don't think that should make a difference, so it seems that something else is going on. Hopefully someone will have an answer.

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