Putting promo material onto a TON of iPods

Hi all,
I have an interesting question. I have approximately 120 iPod nano (3rd Gen) that are being given away by my client to their distributers. I have to put some promotional videos and images on each of them. Can I do this without all of the videos and images being erased once the intended recipients try and plug them into their computers (most likely windows machines and I'm on a Mac)? Then again, can I even get the promotional stuff on to all of them? Yep, I'm pretty much lost, any ideas?
Thanks in advance for any help.
Cheers

"Whether they're gifts, promotional incentives, training tools, or rewards for a job well done, nothing can create excitement like an iPod, iTunes Gift Card, or iPod accessory. Call today and ask about our special pricing on volume orders."
See this -> Apple Corporate Gifting and Rewards Program
"Training. Free your employee to learn on the go with an iPod featuring pre-loaded product seminars or other useful content."

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