QR code embedded into images?

Saw something in a magazine the other day: photos of products with a "smart phone" icon and caption saying "Scan this photo to be shown a video (or product info)."
Am I right in thinking that some kind of QR-type code is embedded within the printer dots of those photographs? And, can we produce such images in Photoshop (CS6)?
thanks for any info!
w

So you want to read the barcode and get the info? You can use a barcode reader. If you your cellphone does not have this function, you can download one barcode reader from this site: http://www.onbarcode.com/products/iphone_barcode/。 This is a good barcode site. I am now using their tool to create barcode in ASP.NET using VB.NET.

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