Quality stills export

Hi,
Trying to export my movie and I have still clips within the timeline. The stills don’t render sharp and are blurry when I export the movie. In the preview window the stills look fine but don’t when exported. I’ve tried all sorts of exports but the quality doesn’t seem to be there when exported! My preferred export is WMV format but have done QuickTime etc to. I’ve tried output sizes of 720x576 and also 1280x720 with no luck.
The stills are PSD files, PAL D1/DV widescreen Square pixel, 1024x567, 72 pixels/inch, 32 pixel depth.
The playback is intended for a computer screen monitor.
Thanks in advance for any help.
Simon

Hi guys, sorry I haven't posted sooner but been trying your suggestions.
I went back to basics. I'm guessing that your output should also match your source! I started with a source 1280x720, 25 [fps], Square pixel (1.0) and exported at those settings. The quality in my stills were retained.
The problem I have now is that my movie file size is extremely large and I don't always have the luxury knowing what physical size my movie needs to be or what I should be designing at!
I tried to scale the physical size of the movie down from 1280x720 to 720x576 for a different use but then the quality of the stills degraded. I would've thought scaling down wouldn't have this effect (scaling up yes!). Without designing multiple size movies for different purposes is there a method in which you can scale movies down without degradation?

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