Quark have released a sensible pricing structure for small businesses. When will Adobe?!

Hi Guys
My company are still reluctant to purchase the Adobe Digital Publishing Suite.
Even the Professional Edition is still expensive for small businesses.
I really enjoy using Adobe products. We moved from Quark to Adobe years ago when they brought out the Creative Suite.
Quark have introduced the App Studio which is a free update to Quark XPress 9 (see link below).
Why are Adobe not doing the same?!
http://www.marketwatch.com/story/quark-simplifies-ipad-publishing-with-app-studio-and-quar kxpress-91-2011-09-01

You can watch the keynotes here: http://max.adobe.com/online/
Bob

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