Question about app store revenue, expenses...

For the purposes of tax reporting... would the 30% Apple takes from your share be considered an expense... and your revenue be the total sales of the app...
or would you just say that your revenue is 70% of the sales (ie exactly what you get from apple) and not report the Apple cut as an expense...
Thanks.

I'm no accountant but Apple's 30% isn't an expense since you are not paying it. I'd just report the 70% as your income and be done. I guess you can count the $99/year fee an expense.
I would think of it like a consultant working for a consulting firm. The consultant doesn't count the extra money going to the firm as an expense. They just count their pay as their income.
I'm totally prepared to be told the above is all wrong

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