Quick q on images - with both color & BW contents

I frequently see images, typically .gifs, that contain - for example - both a color version of some text or a logo AND a BW version directly beneath.
Why are they created this way AND how can I eaily create them? A technical pointer would be appreciated, but a quick 'splanation would work, too. Thx.

Here's a sample for a menu.
https://discussions.apple.com/message/17585551#17585551
You have to calculate the width and height of the image and then the relative position of what is displayed.

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