Quicktime Conversion Settings

Recently I tried to use Quick Time Conversion to prepare media for my blog.  I have no idea what the optimum settings should be.  For example,  The FCE manual only explains what each setting does, not what is optimum for a particular output.  I really have not idea on which setting and size to use and why?  Is there a book out there that explains how best to export your media?  Something that is perhaps a work guide.  I am coming from still photography, and I feel lost in this media.
Thanks,
Tom

Which export settings are the best is hard to tell...
It’s all depending on the quality or file size you would like to achieve...
Encoding a video to any media or target audience is rather an art-form than science...
There are to many possibilities and variables to choose from...
Resolution, frame-, data-rate or codec, to mention only a few...
The end-result is highly dependent on the quality of your source material...
Keep the original as uncompressed as possible until you compress for export...
Probably a good codec for web-use is H.264...
Do a few tests and see what works best for you...
Otherwise check out Ken Stone’s highly informative article:
http://www.kenstone.net/fcp_homepage/qt_movies_from_fcp.html
Regards
Nolan

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    Message was edited by: Ian R. Brown

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