Quicktime movie wont share with iTunes

Question

When I try to share my movie with iTunes it appears in music as a  .m4v but not in movies.  Audio plays fine but there is no video. 
I have tried creating the .m4v via the menu and short cut icon from QT.  I have tried using import to library and drag and drop to get the file into iTunes.
The movie is a home recording.  Edited in FCE and then exported as a QT movie.
I am running OSX 10.7.5, QT Player 10.1 and iTunes 11.0.4
Any ideas?

Answer 1

I should have said that previously I have been able to import home movies into iTunes.
You used to be able to import AVI wrapped movies into iTunes also—but not any more. Basically, iTunes has become more and more a "funnel" for mobile files compressed specificly for mobile device (iPad, iPhone and iPod Touch) and TV playback. You used to able import almost any non-muxed format to iTunes that was compatible with your system's QT codec component configuration and it would play in the QT 7 based version of iTunes. Unfortunately, as part of the transition from QT 7 to QT X technologies, iTunes itself has been modified to limit what it will accept. For instance, I just ran a fiew quick tests and found that DV/DV (DV), DVCPRO/PCM (MOV), MJPEG/AAC (MJPG or MOV), and PNG/AAC (MOV) files no longer import to the latest version of iTunes under Mountain Lion. So, to say the least, Apple is continuing to refine what iTunes can and cannot import in terms of compression formats and file types. That is probably why they added and expected users to employ the "Share with iTunes" export option—i.e., to not only send files to iTunes indirectly but to also ensure that the file received is in the default H.264/AAC (M4V) compressed data format and file type that iTunes expects to play, sync, and/or stream to other devices and/or computers.
How would I do this?
As always, that depends on your specific fork flow and needs. If you are saving your edited FCE content to a QT (MOV) file in its current (but as yet unstated) compression format because you need it for some other application in that compression format, then simply open the file in an app like the QT 7 or QT X player and share/export the content to iTunes or a specific iTunes device-compatible (iPhone, iPod, TV, Podcast, iTunes, etc.) preset and import the new file to iTunes manually or import automatically. If the sole use of the file is iTunes, then you can export an iTunes compatible file directly from FCE.