QuickTime Player won't play movie bought from iTunes Store.

Finder's Quick Look says that QT Player can play it. QT Player says to first authorize through iTunes. iTunes says that it's already authorized.
I've seen the same problem in various places all over the net but it just started happening to me with 10.8.3. Never had a problem in 10.8.2 or earlier. Any ideas on how to fix?

Some information on Quicktime player. The last two links are you other applications you can download to see if they can play the movie:
Video - QuickTime Media Formats
Video - QuickTime Player
Video Player - Divx
Video Player - VLC

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