Quicktime pro settings for the Ipod and web.

I was reading an article on creating files specifically optimized playback on Ipod and I also listed the video formats that are supported below. Below these settings are 2 questions that I have.
H.264 video
File formats: .m4v, .mp4 and .mov
Video: Up to 768 Kbps, 320 x 240, 30 frames per second (fps), Baseline Profile up to Level 1.3
Audio: AAC-LC up to 160 Kbps, 48 KHz, stereo audio
MPEG-4 video
File formats: .m4v, .mp4 and .mov
Video: Up to 2.5 Mbps, 480 x 480, 30 fps, Simple Profile
Audio: AAC-LC up to 160 Kbps, 48 KHz, stereo audio
Is it possible in Quicktime Pro to create one file that could be used for a website to download and view 30 minute videos in Quicktime as well as be available for people to download to their ipods?
For the website I realize I would want to use the correct HTML protocol as well as the "Fast Start" features in Quicktime Pro for playback while downloading.
If it is possible,what settings could be used to create this type of file that could be used for a website and ipod?

I would still use the save as method to change the file extension. The default "open with" application for .m4v is iTunes, not QuickTime Player and not all users have installed it. Viewers know what a .mov file is. A .m4v may confuse them.
Use the Export to iPod settings (nearly foolproof) and test the file so you're sure it plays in QuickTime and the iPod.
Next use the Movie Info window to add "Annotations". These can be things like changing the "title", adding copyright notices, artist names and dozens of other things.
Also set the movie "poster frame". This special frame shows as an image when, or if, you decide to use RSS feeds or Podcasts for the file.
Now that you've edited the file you need to save it. A "regular" Save may not preserve the fast start properties. Using "Save As" will restore the fast start feature.
Your viewers can either watch the file in the browser window or click on your other link and choose to save the file to their computer.

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