Rationale behind Creative's GIGANTIC product line

I was just curious what your guys' thoughts were on this topic. Why exactly does Creative see the need to put out literally tens and tens of different MP3 models? It is clear that Creative is bleeding cash since consumers aren't necessairly responding to the expanded line-up. In addition, I don't know about you guys, but for the average consumer I think it is VERY confusing to follow each of the models and make up purchasing decisions.
IMO, it would be nice if Creative just zoned in on a small number of players and worked hard on providing the best manufacturing quality, best software or GUI and best customer service for those models. I'm not the biggest Apple fan per-se, but they are definitely doing one thing right by not flooding the market with tons of versions for their iPod.

mp3n00b wrote:I was just curious what your guys' thoughts were on this topic. Why exactly does Creative see the need to put out literally tens and tens of different MP3 models? It is clear that Creative is bleeding cash since consumers aren't necessairly responding to the expanded line-up. In addition, I don't know about you guys, but for the average consumer I think it is VERY confusing to follow each of the models and make up purchasing decisions. IMO, it would be nice if Creative just zoned in on a small number of players and worked hard on providing the best manufacturing quality, best software or GUI and best customer service for those models. I'm not the biggest Apple fan per-se, but they are definitely doing one thing right by not flooding the market with tons of versions for their iPod.
Actually Apple pisses me off more in this respect than Creative. Every other month or so it seems a BRAND NEW Ipod comes out out-moding the one before so you can't even purchase it even if you liked it (since the new one is more expensi've). I saw a list once of all the out-dated Ipod models and it's insane!

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