Reduce Doc Size When Exporting

Is there a way to reduce a page size when exporting from InDesign? I have a 20 x 30 poster want to export at 50% and make the pdf @ 10 x 15. Thanks.

by print to pdf do U mean make a ps file instead of exporting, correct?
Well, here's the thing... the orig question was a generalization of what we are trying to do.
The actual file is 19 pgs of panels that are 20 x 30. We need to make pdfs for the client to look at on screen. The file is huge when we try to make pdfs by exporting... even at the smallest file size and then reduce file in Acrobat. We found that reducing the doc size & making pdf yields a much smaller and more manageable file size, but it takes very long to postscript. We were just trying to avoid that step. Thought for sure the was a way to reduce the output size when exporting.

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