Reducing the Size of an Acrobat PDF in Photoshop - Troubleshooting

I'm not sure if I am missing something really basic but essentially I have these PDF catalogs which are about 20 - 50MB each.  Some of my customers are not comfortable browsing online so a digital catalog (here) works better for them... The same people generally have bad internet connections so I need to resize these PDF's so they can be downloaded rather quickly.
Starting with a 20MB PDF, I open all slides within Photoshop.  I batch process the images from 300dpi to 96dpi , and shrink the size from 24 Inches across to 15... All the images are saved in a new folder, opened back in photoshop and a new PDF is created.  Considering both size and dpi has been clipped by a farely large amount, you would think that the new PDF would be smaller... But its not, the 20MB version ends up around 60MB afterward.
I don't feel like purchasing Acrobat Pro because I know this should work within Photoshop... Am I missing something really simple? 
I searched for tuturials but came back empty handed, so if you know where I can find one.  That my be easier than explaining if I'm way off.
Thx,
~mike

first make sure to UNcheck "preserve Photoshop editing capabilities" on your packaged PDF
next JPEG compression image quality
those should get your Photoshop PDF sizes managable...
PS: make sure you CONVERTED to sRGB in Photoshop and embeded/tagged the ICC profile in the Saved PDF (so it has the best chance of displaying colors proper)
here is example of Photoshop's Save As> Photoshop PDF> Output> Color Conversion (to tagged sRGB)

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