Reflect/Mirror effect for images/video?

Hey everyone! Not sure if this has been addressed yet (did a search, could not find it)
I'm trying to do the effect that I've seen in many magazine ads and television ads where there is a logo or some graphic, on a black background, but they make it seem sleek and "reflective" because the image is mirrored horizontally. I drew a pic of something that represents what I mean. The mirror is slightly shiny/refective.
Any tips???

Some additional info:
I'm using Premiere Elements 9.
Also, the mirrored image is not an EXACT reflection. The effect I'm going for has the reflection gradually fading to the back background the further it gets from the actual image (if that makes sense)

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