Request: Change how rentals work on iPad

I suggest that Apple changes how video rentals work on iPad.
First of all, I don't get why I can't start watching it before it's fully downloaded (as you can on Apple TV). It makes watching rentals on the iPad something you need to prepare hours in advance.
Secondly the video-watching experience and behavior is different on an iPad than on Apple TV. Sometimes 24h is simply not enough to finalize watching a movie. You're using your iPad in a much more fragmented and spontaneous way than your Apple TV, which is a much more dedicated couch experience.
Worst part though is that if a movie expires before you caught the last 20 minutes and you bite the bullet and re-rent it, you have to download it again and wait for 1-2 hours, although it's already on your iPad. (And you have to pay full price again of course).
I understand that this behavior is probably not only dictated by technical limitations as much as licensing rights, but it is one of these things that makes experience much less great.

Since Apple doesn't monitor these forums, making suggestions here might get us all to say "YES", it won't do anything for making changes to how rentals work.
Please go to:
http://www.apple.com/feedback/ipad.html
By the way, Apple TV was developed to be a TV viewing device first (along with other multi-media), and not as a computer. It is also always on a ethernet or WiFi connection.
In addition, the 24 hour period is NOT set by Apple, but by the licensor, whether it's NBC, CBS, Sony or whomever owns the intellectual property. They set the time period. If you have an issue with downloading, Apple almost always helps you out. If you just choose not to finish the movie in 24 hours, that's kind of your issue not Apple's. By the way, PS3 rentals through the Sony store work in the exact same manner.
I understand what you're saying, but I just think you're swimming upstream against licensing rights.

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