Retina Display-Better Screen or More Pixels?

I make a lot of advertisments, e-mail blasts, web banners, etc. that are viewed on my platforms. Does the higher-quality Retina display actual add more pixels to the screen so a graphic on an iPad 2 with a 1024×768 screen will look different, size wise, on an iPad 3 with 2048×1536?
Just thinking ahead to see if we have to worry how stuff looks like the old days with 640x480 vs. 1024x768.
Thanks for any advice.

The new iPad has 264 pixels per inch whereas the 1 and 2 have 132 ppi.  Everything should appear the same size but with double the resolution.

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