Rollover effects when creating interactive pdfs in CS4

How does one create a color change, or highlight effect for a rollover for lines of type, when creating an interactive pdf in Indesign, CS4?
I've tried EVERY which way, and it seems there is no way to change the color, or appearance of the color of lines of text…
Any ideas?

Stix is correct. Here's a more detailed description of what to do:
Select your type frame. Open the Buttons panel (Window > Interactive > Buttons). Click the Normal appearance. That will create a button from your text frame.
To add the rollover appearance, click on Rollover. Add whatever effect you'd like (drop shadow, bevel, or whatever). When you export from InDesign, be sure to check the options for Hyperlinks and Interactive Elements on the General panel of the Export PDF dialog.

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