Saving for web - how to get transparency saved?

It works with saving it as png24, but only on a white background. How can I save it for web so that I can put a shop-banner with rounded corners on any coloured website background without adjusting it to the special colour onto which it shall be put. Or let's put it otherwise: How can I save it for no special colour, so that a customer may put it onto any kind of colour without having stupid white or black or grey coloured edges showing where the corners have been rounded and where I want it to be transparent?

You need to replace the background with true transparency. First rename the Background layer to anything else. It is sufficient to double-click it in the Layers Palette and accept the default name "Layer 0". Select the background and delete it, replacing it with checkerboard pattern indicating transparency (in some cases it might be easier to select the object, invert the selection, and delete). Then when you save it to png or any other format, check the preserve transparency option if there is one.
Here I started with a flag on off-white background. After renaming the Background layer and deleting the background here is the result.
Important!  File types PSD, TIFF, PNG, GIF, EPS support transparency.  JPG, BMP do not.
Note that you get the same result if you duplicate the Background layer, do the select/delete on the copy layer, and turn off the vivibility of the Background layer:

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