Scaling a folio made for ipad to fit on iphone?

Hi guys,
I'm new to DPS - has been a steep learning curve!
Wanted to ask advice as to best practise for creating folios for multiple devices. All my googling tells me HOW I "could" do it.. but no best practise articles.
So, I've converted a magazine into an iPad (768x1024) folio and its working great on the ipad (except for the iOS8 Youtube bug) - but I was asked to make it work on an iPhone (as a fallback).
So my question was: do I (or is there a way) to simply tell the folio to scale the iPad version to fit on the iPhone screen (letterbox/pillar) or do I need to create a 2nd layout for each acticle? OR.. do I create a separate version altogether?
You advice would be greatly appreciated.

1024x768 folios don't appear on iPhones. You must create either a 480x320, 960x640, or 1136x640 for the folio to appear on the iPhone. The iPhone viewer scales up but not down, so the 960x640 folio won't appear on an iPhone 3GS, and an 1136x640 folio won't appear on an iPhone 4S. One option is to create a set of folio renditions, such as 480x320 and 11360x640, to account for all iPhone devices. Look up "dps renditions" for info.
As far as creating iPhone source files from iPad source files, your best bet is to create alternate layouts in InDesign. There are a number of different approaches you can take, but I like to either center or scale the content and rebuild the design in the alternate layout. If it's an HTML source file, simply create a new folio that's one of the iPhone files and import the HTML articles.

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