Seach Engine Ranking

Question

Requirement:  To achieve very good Search Engine Ranking for the website
Generally, all the search engines look for the TITLE tag and the META tags present inside the HEAD tag in a page to fetch that page while searching using some keywords. So if we need our website to get good ranking by the search engine then we need to have our customized TITLE and META tags for each page. In order to achieve this we need to customize the default TITLE given  by the SAP EP and we also need to add our META tags with the required content.  Also, these should happen dynamically, so that each page will have different TITLE and META tags.
How this can be achieved in SAP EP?

Answer 1

Hi,
If you want to make it generally, e.g. for all pages generated by portal, I would suggest filters. Filter can manipulate request and/or response without modification of servlet. In your case your filter might add meta tags and change title tag in responses. You can set filter for specific URI pattern, e.g. only for specific portal components and/or suffixes.
Documentation: http://help.sap.com/saphelp_erp2004/helpdata/en/2d/b6e4b9b0f9f04790d2f7933473706e/frameset.htm
http://java.sun.com/j2ee/1.4/docs/tutorial-update2/doc/Servlets8.html)
Regards,
Pavol