Segment builder and/or functionality....

Question

We are looking for a technical / functional explanation of the AND / OR functions within the segment builder tool u2013 how they work on their own and how they work together (AND OR / OR AND / AND AND / OR OR).  Anyone have a good answer?

Answer 1

Hi Ned,
I can give some oversight on the use of these operators in Segmentation while creating a Profile set.
To use these first you need to understand the concept of MultiFilters.
Multifilters: All filters that are selected at one time are treated as  one multifilter.
Which means you can select more than one filter at a time and drop in the segmentation profile set screen to create one profile.To do this you need to first select one filter and hold ctrl key on your keyboard and select the other filter.
So to explain this multiple selection i have an example below:
Note: To achevie this both the Attributes are from one Attribute List: Attribute List XYZ has
Channel Attribute 1         
Filter 1 - Email               
Filter 2 - Phone
Priority Attribute 2
Filter 1 - High
Filter 2 - Medium
Filter 3 - Low
Scenario1 -
So now if i select OR within Attribute and select both the filter email, phone and drop on the right hand screen i will get a profile (Email OR Phone)
Scenario 2-
If i select OR within  Attribute and AND across all attribute
Select filter email, phone (together) and select filter high,low (together) and drag and drop in the profile set screen i would be seeing a Profile (Email OR Phone) AND (High OR Low)
In the same way you can change the operands (OR,AND) for within an Attibute & across all attributes depending on your requirement to create your Profile & TG.
Thus this is how you use these operands during multifilter selection.
Hope this helps !
Regards,
Naveen