Selling an iMac

Hi...
I'm about to sell my 6 week old iMac, i'm thinking of getting a Macbook or MBP instead, and I was wondering what percentage i should knock off the original price? I'm not to keen on selling it cheap. Now, I live in Iceland where Macs are very expensive, my entry-level iMac cost me a little over 2000 dollars at an Apple reseller. Also, I have updated the RAM to 3GB instead of 1GB. So what do you think I should price it at?
I hope you can answer my question.

AppleCare isn't available in Iceland so, no, I don't have it. All I have is the standard 2 year insurance for Apple computers in Iceland. Apple IMC is an independant company, not a part of Apple Inc. But they do offer a similar insurance which means you can drop your computer on the floor and destroy it, and go get a replacement.
I'm going to be restoring the computer for the new owner but I have one question, when I have successfully restored it and get the setup screen I want to turn off the computer so the owner can set it up like it was a new computer, do I just hit the power button or is there an option to shut it down?
Thanks in advance

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I am considering the possibility of selling my iMac to fund a retina MacBook. The screen really won me over when playing with it in an Apple Store.
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Selling an iMac

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