Selling my macbook pro and I cant delete data nor reset factory settings

OK I am selling my macbook pro late 2011
it has 16gb of RAM and 256 SSD
I have removed all the APPS manually backed up my data and deleted the remaining files in Trash can
Q1 Trash can only compresses the files how do I permanently delete this data
I am attempting to restore the MBP to factory settings I have attempted two way on start up CMD R and then with the start up disk I recieved with my iMac mid 2010 C
Q2 neither of these functions are working other than going into the Genius Bar what other options do I have?

Yes as posted above.
More then likely you are now running Mountain Lion and you CAN NOT Sell that Mac with Mountain Lion installed. Mountain Lion is TIED to YOUR Apple ID and is not transferable to a new owner.
That is why you have to use the Online Internet Recovery system as that will reinstall the Original Version of OS X that came Pre-Installed on it from the factory. Which would be Lion. That version. Lion is Tied to the Machine and not to any Apple ID. That is the way you have to sell or give it away, whichever you are doing.
dapacarter wrote:
when I attempt to install Mac OS X Lion I am told I cannot install this because a new version of is already installed? does this mean that mI need to go into Disk Utility and wipe the current files on teh disk?

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