Setting Poster Frame for H.264 Youtube HD video exported from Pr CC

Hey All,
I've searched many of the forums for an answer to this, but most of them refer to setting poster frames in encore/media encoder.
I'm wanting to select a specific frame from the video i've created to be used as the poster frame (i.e. the frame that is displayed as the preview of the video before it is played to show the viewer the content of the video) on the video when it's uploaded, either to Youtube or Facebook etc. As i'm not using En or the Media Encoder, I'm wanting to do this directly from Premiere Pro CC.
I'm sure I've seen/used a feature to select a poster frame within Pr before, but can't for the life of me remember or find where it is (if it is actually there at all).
Can anyone provide any suggestions?

Unfortunately Compressor, Quicktime X and Quicktime 7 can't play a Blu-ray .264 video files. This makes it hard to test your raw Blu-ray videos.
I found an app that will plaback the Blu-ray .264 video file on a Mac, VideoSpec. It's a free app!
http://videospec.free.fr/index.html
Drop your Blu-ray .264 video onto the open window and hit the play button in the upper left. VideoSpec has the Mplayer incorporated into the app. I guess you could download the stand-alone Mplayer app. But, Videospec gives you more options, video info for example.
What you could do to save on Blu-ray discs is to burn the Video onto a DVD for a test. You can only burn about 35 minute onto a DVD disc.
http://forums.creativecow.net/thread/8/1107035

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Setting Poster Frame for H.264 Youtube HD video exported from Pr CC

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