Should I link to my RSS feed or to the iTunes page from my website?

On A Story For Bedtime I want to put a link to a podcast of the stories, should I link to the apple iTunes music store magic launching URL like this or should I link directly to my XML like this . A fair percentage of my audience will not have a clue what XML is, so the iTunes link seems easier, but I don't really want to imply that iTunes and an iPod is the only way to listen to a podcast.

It is considered good practice to link to both.
You should let people know that if they have iTunes to subscribe with one button and if they do not - to subscribe to your XML feed.
Many people also include a link to their Page in podcasts.yahoo.com or their Odeo page.
Here is an example of what Senator John Edwards has on his page.
http://oneamericacommittee.com/media/podcasts/
But at a minimum you should offer your iTunes page and a link to your RSS / XML feed.
Rob @ podCast411

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