Single Edition Selection

I need help - I am designing a beautiful magazine for a very small company. They are relying on me to offer them the best way to publish. We are going with the iPad. Until things are financially better - I suggested the Single Edition option. I am worried because I can't find anywhere if this is the best solution for them because they want to be able to sell subscriptions. I can't find the limitations in selling that may come with the single edition. Can anyone help me? Also, does really take 2 weeks for a response from Adobe regarding the approval process?
Thanks so much!

HI,
"Single" really means single. No subscriptions and no in-app purchases. Just a single app.
Two weeks approval waiting time (or even more) is on the Apple side. But sometimes they are lightning fast: 3-5 days...
Tomek

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