SNAP profiles and ads for newsprint

I've posted before regarding newsprint and Rob has posted links to profiles for newsprint. I have a SNAP profile I started using recently on all my newsprint exports.
I've noticed, with and without SNAP profile, though I export my PDFs with the same settings, some weeks the ads looks great and then one week the ads run soft or misregistered. Registration is a obviously a press issue but what about color shift. Sometimes my ad will be the only color ad that looks weak on a form when the month before the same PDF (we remit multiple insertions in same publication as one PDF with insertion dates in the slug).
So…I figured I run this by everyone again. My assumption is that I can use my standard export (x1a) which is that I used for years. Last month, I added the snap profile as a setting. I uploaded a link to a QT movie of my settings.
The exported PDF can be found here. I export to 300 dpi. Should it be 200? I've heard pros and cons that 300 dpi is overkill for newsprint. I want to remit a PDF that will print as good as possible even after taking in the variable quality of newsprint especially at the local weekly level. But major publications like the NY Times and Daily News are pretty consistent. Irks me to no end when my ad looks out of register on a page where all the other ads are okay.
I don't get bad ads all the time but enough that I want to check myself and see if there's a better way or if I'm missing a step or not doing something the right way. Thanks.

g'day
i've had a look at the pdf using a plug-in called enfocus pitstop and also watched the video supplied, and i'd safely say that the pdf is being made correctly. One thing i did note is that once i used acrobat's photo touchup tool to go into photoshop and have a look at the pic, it did look washed out, but i'm assuming that's because the pic is complying with the max ink density requested by the publisher (e.g. the "sunday telegraph" in australia recommends a max ink density of 230%). the moment i went edit/apply profile and applied the SNAP profile, it looked once again like the pic in the pdf.
is the colour inconsistency coming from the same publisher, or different publishers? if so, are their recommended specs the same or do they vary? has their prepress section done something to the pic which you're not aware of?
i'm not so sure its a press issue given in the OP's own words "my ad looks out of register on a page where all the other ads look okay" because on press, colour control isn't as precise as it would be in photoshop.

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Oracle JDeveloper 11g Release 1 11.1.1.2.0
Java Edition Version 11.1.1.2.0
Build JDEVADF_11.1.1.2.0_GENERIC_091029.2229.5536
Copyright © 1997, 2009 Oracle and/or its affiliates. All rights reserved.
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Java(TM) Platform     1.6.0_17
Oracle IDE     11.1.1.2.36.55.36
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