Sony should rebrand Xperia devices as Playstation devices to increase sales

Question

T-Mobile just dropped the Xperia Z3, even though the Xperia Z3 has been getting rave reviews, according to the Wall Street Journal and other popular media sites. Problem is, Sony doesn't do any advertising, so it's fallen behind many lesser competitors even though in terms of specs and build quality it's arguably better than Samsung and Apple.
But Xperia has little name recognition. Meanwhile, PLAYSTATION has strong brand power in the U.S. So, Sony should just rebrand the Xperia Z3 and upcoming Z4, the Playstation Phone, at least in the U.S., if not the whole world. There are millions of Playstation fans in the US, and tens of millions in the world. These fans are bound to at least give a Playstation Phone a look.Sony wouldn't have to advertise because the Playstation name is already out there.
This could be a way that Sony could keep the Xperia brand, and its Mobile unit, alive in the U.S. and increase its presence beyond niche in the world.
What do people think? Would you like to own a Playstation Phone that has the same black metallic finish of the PS4 console?

Answer 1

mr_xzibit wrote:
And I also remember what the matrix did for the Nokia 7110 I think it was. So I can understand the whole Daniel Craig thing. But Sony need to invest more into advertising
Really dont think $5million is worth the few seconds to be honest....i realise it probably isnt much from Mr Sonys pockets but i would have rather seen it go into a more worthwhile piece of physical (magazine) advertisement. Sony got good advertising/results when they sponsored some of the Sky big name shows a while back.........just my feeble opinion