Starting to like it...but, really confused concerning ingest. Need thoughts.

I have made the switch from 7 to X and will remain committed to X but I really need some help understanding bringing media in. First some background on my workflow and media type.
I shoot with the JVC 700U camera in 720p. The format is XDCAM EX at 35 mbps. I produce a football highlight program which is an hour in duration. Been doing this for over twenty years and have made a decent living at it. It is broadcast on local cable and streamed on the web.
Here is what I really need to understand before I can feel comfortable with X. I bring in the footage from an SDHC card. Do I optimize the media? Someone said that even if I check that box that FCP X will not transcode that media if it doesn't need to. Really confused on that. I have found that I should not analyze the media for shake. That takes forever! Now, If FCP X does not transcode, why is the file a ProRes 422 when I export the timeline? Confused again. And, that 422 master ofcourse is huge. I would really appreciate if I could get some folks help me on this.
Also, I used to export a reference movie in FCP 7. That made things quicker when encoding to H.264 file for the web using Compressor. No more ref movie?
Like I said earlier, the interface is starting to grow on me but I really need to fully understand the ingest process.
Thanks for any and all input. ( pardon the pun )
Cheers.
Tom

Checking the box for optimize media transcodes all imported media to ProRes 422.  This is desirable if you have an underpowered machine or a lot of difficult to handle formats.  Leaving the box unchecked will only transcode media that FCP X can't play natively.
In the first case, FCP X will allow you to work with the native files until the transcode is complete.  Then it will seemlessly switch the links over to the Pro Res files.  Transcoding takes place in the background but you'll be unable to quit FCP X until it's finished, or you suspend it.  The only time it doesn't transcode is if the original file is already Pro Res.
When you export from FCP, you have several options.  If you want a full raster master export, you can use the Export Movie option (CMD+E) to export as Pro Res or H264.  If the project wasn't transcoded, you'll also have options for the codec that you were editing in.  For example, if you were cutting DVCProHD footage, you would have that as an option in the Export Movie presets.
Otherwise, you can choose: Send to Compressor for all other compression formats.  Send to Compressor creates a reference file and loads it automatically into Compressor.  Then you can apply whatever preset you wish and transcode it.  Then go back to Final Cut and continue editing.
Do not use the Export with Compressor Settings choice as it will tie up FCP X while it's transcoding (unless you hit the Send to Compressor button in which case it's the same as the above choice).

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