Streaming Movies and TV Shows from iTunes is very, very slow since recent update

I have an Apple TV 2nd generation and since I updated it to the latest firmware available, that came out last week with the announcement of a new Apple TV, streaming content from iTunes servers, Movies and TV Shows, has become a nightmare. I don't think it is due to the firmaware update as I think it is due to the lack of capacity of the servers. As recent as last week everything worked fine. I would just press play and the TV Show would start almost immediatly and the streaming was fast enough that all the TV Show, past the point I was watching, was downloaded, without any delay or having to stop to rebuffer. The first time I noticed it was on monday this week and since then I have been testing streaming directly from iTunes every now and then and it never came back to work the way it did. I know the problem isn't my network. I have a 20 Mbits connection and download content at 2 Mbytes/sec on avarage.
And I don't know if it has something to do with the fact that Apple has made available content in 1080p, and that maybe it is stressing its servers even more. What I do know is that the way it is working right now undermine the entire concept of what Apple TV should be like. It has to work just the way it did when Eddy Cue gave a demonstration of the new Apple TV on Wednesday, the content played authenticated immediatly and started playing, without long time buffering. "People are going to love streaming movies and TV shows in 1080p with the new Apple TV", said Philip Schiller. But I can't even stream 720p content.

I am also experiencing intermittent streaming from the cloud with 1080p content. My internet package is pretty decent with 25MB and when I download a show on iTunes, it shows a download speed of 22MB so all is well with my connection to apple. The only way I can stream content without any interruptions is to change the settings on the AppleTV3 to 720p.
I called my ISP and applied for a 50MB package and see it it helps.

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