Submit an ePub AND an iBooks version of the same book?

So, my e-book is finally in the iBookstore (http://bit.ly/stock_footage_itunes).  I think it looks good in the standard iBook reader on both the iPhone and iPad.  But, I'd like to also submit it in the new iBooks Author format for more funcationality like quizzes and embedded video support.
My question is this: am I able to submit an "enhanced edition" of what is essenitally the same content that is already offered on the book store, and be able to charge a dollar or two more?  Or, will I go thru the effort of converting my book and buying another ISBN, only to have Apple reject my "second" edition due to duplcation?
Anyone ever done something similar?  I think it's a valid procuedue; the "regular" ePub version is for the iPod touch and iPhone (and the iPad if the user desires), and the "enhanced" edition would be for those on iPads who want a more enriched experience.
Thoughts?

Yes, I have done this. We did a standard text edition as an ePub, and an enhanced version for $4 USD more. We did use two separate ISBN numbers.
There is even a field in the ITunes Producer app when you upload your book, to specify any related versions of your title, including other electronic versions as well as a print version, etc.
Hope this helps.

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