Submitting first in-app purchase - when to publish??

If I submit my first In-App purchase to Apple today, but I don't want the new folio to appear in my app until the 14th January, how do Apple review it?
Am I still OK to make my publication date in DPS '2012-01-14' or do I have to publish it now so that the App review team can review it?
Thanks.

When I create a new (non-consumable) in-app purchase, it doesn't give me an option to enter a date. It just asks for the price tier, language, description, screenshot etc.
Once this is all submitted and saved, the price effective date is listed as 'existing'.
Surely that means that as soon as Apple approves the in-app purchase (however long that may be), it becomes available - and that would be too early.
My publication date in Adobe DPS is listed as 13th January. So how do Apple view the folio in the viewer app? Because the version they view (the distribution viewer) won't be given the option to download the folio until 13th January...

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