Sync non-ipod to itunes on a mac

I'm new to mac, just bought a mini last wk and love it. I'm having trouble getting my Phillips Go Gear mp3 player to sync with itunes on my mac. It is recognized as a USB mass storage device but not recognized within itunes. I have seen 3rd party software that allows itunes on PC to sync with nonipods, but not for macs. Any suggestions? Buying an ipod is not in the budget.
thanks.

iTunes can only sync Apple devices, and Apple has gone to great lengths to keep it that way.
However, you should be able to simply drag songs from iTunes to the folder representing the player.

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