Text effect where it has a pointer that motion tracks on the subject and anchors to the text?

I've tried many different search terms and had very little luck. I found one video where they use the beam but I think he was using a different version of after effects and I couldn't complete certain steps. I'm using after effects 2014 cc. Thanks!

Depending on the shot you could run AE's camera tracker and add the text so that it was locked to the camera move then track the object you wanted to add the pointer to and attach the start position of the beam effect to the text position and the other end to a null that had the tracker info.
If the camera tracker does not work out then you could stabilize the shot so that some object on the background didn't move then duplicate the stabilized shot, pre-compose the duplicate, then track the object in the shot you want to track. You would then apply that tracking data to a null, copy the null and paste it to the first comp. Then you would add your text layer to the stabilized shot and then add a solid with the beam effect. You would then attach one end of the beam to the null's position and the other end of the beam to the text. You end up with a stabilized shot the null that controls one end of the beam and the text layer stuck to the now not moving background. You add another null to the project and then tie the position of this new, let's call it destabilize, to the anchor point of your stabilized footage, use the keyframe assistant to convert the expression that ties the start end of the beam to the null to keyframes, then parent all layers to the null to put back the camera movement and track the other layers to the camera movement.
Got that? It's kind of confusing. The right technique depends entirely on the shot. If you can put the shot up on YouTube or Vimeo so we can see what you are trying to work with maybe we can give you a better idea.
Here's how to stabilize a shot, add some graphics, and then remove the stabilization using a null and simple expression.
I'm working on a more in-depth tutorial on this subject but it probably won't be up for a few days. In the mean time here's an animation preset that will work with this technique if you stabilize including stabilizing scale and rotation.
Here's another quick tutorial on how to use the camera tracker to add some text to a scene:

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